BE CURIOUS
Being curious about your own industry and the people within it drives you to learn more. Make deep connections with people by being fascinated towards the topic or person you are working with. “The path to innovation begins with curiosity” - Bob Iger - Disney (Personal Hero)
BULD A VISION OTHERS CAN BELIEVE IN.
Be bold in your vision, whilst listening to others. You are only as good as your team. Diversify and find a team you trust. It doesn’t mean that everyone will agree with you, however having strength of conviction and communicating your point of view with clarity and decisiveness is the core component of what Marlee strives for.
AUTHENTICITY
Bob Iger (Disney CEO) says you should never “fake anything,” and it is essential to be genuine and honest at all times. He encourages leaders to take responsibility when they screw up and learn from their mistakes. Marlee’s family business nurtures this value completely.
GREAT THINGS TAKE TIME.
Be patient and diplomatic. Sometimes a big vision and bold initiatives take time. Things do not happen overnight. Reference to Anna Wintour’s approach to the Met Gala where in order to bring about change to a historic and traditional culture, Anna had to be diplomatic: She brought partners together, listened to and understood everyone’s goals, and collaboratively found a path forward. (Leadership Hero)
TAKE SOMETHING AND GIVE IT A NEW SPIRIT.
Look at the world around you, take that something, treat it with reverence and add considerable value to the cause. Elicit emotional response and identify how it can then evolve into a new story. A true explorer of this craft is the mastermind Kelly Wearstler - Interior Designer in L.A (Design Hero)
ATTENTION TO DETAIL IS CRITICAL.
Attention to detail is critical. Expertise in this area requires innate talent. Practiced with a true dedication inspired by Marlee’s own father Peter Horobin. Everything Peter sets his mind too is is created with articulate attention to detail. A stylish man, he is an expert in the craftsmanship of leather and has made special pieces for many noble riders all around the world. From queen’s to olympic riders to world class jockeys. An expert and revered man of his craft in saddle making and equine back health. My dad. (Personal Hero)
THE ART OF CONVERSATION.
The art of good conversation is always a motivator for every business meeting, coffee, wine date or dinner party. To improve, practice and practice some more. Appreciating culture and experience life in all it'‘s glory. Language is a beautiful gift. Use it. Understanding the topic of interests of others and researching them prior, always adds value. The company you seek will appreciate it. My mother always brought me up with good manners, an inspiration of a beautiful lady. (Personal Hero)
ALWAYS KEEP YOUR ANTENNAE ATTUNED TO CULTURAL SHIFTS.
Explore the world around you. Do your research and keep in tune with the industry you are in and how cultural influences will affect your role, projects and purpose. It is important to continue to evolve.
KNOW & LOVE YOUR AUDIENCE.
Understanding the audience you are talking to is vital for success. Peter Horobin Saddlery has a broad demographic each with their own personalities and equine lifestyles. From Racing to western to dressage. Each audience is targeted differently, with the respect and passion that each deserves. Focus on what really makes your customer tick.
KEEP IT SIMPLE
Being a creative, it is always challenging to keep things simple. To be able to articulate an ‘elevator’ pitch takes practice, less is always more. Winning a tender or project requires the skill of being direct. You will find it will achieve outcomes so much quicker. Find a mentor to critique your work.